GNEE GROUP

Li Auto’s first all-electric SUV, the Li Auto i8 (Specifications | Inquiry), was officially unveiled in July 2025. Positioned as a six-seat, mid-to-large luxury SUV, it is expected to be priced between 350,000 and 400,000 RMB. The i8 directly targets premium competitors such as the Tesla Model X and NIO ES8.

Design Highlights: Family DNA Meets Innovative Breakthroughs

• Front Fascia: Incorporates the avant-garde design language of the MEGA series, with a star-ring light strip running across the lower edge of the windshield, hidden headlights, and vertically mounted LiDAR modules—blending tech sophistication with muscular aesthetics.

• Body Lines: Features a short hood, fastback silhouette, and steeply sloped D-pillar. Paired with flush door handles and semi-enclosed wheels, it achieves an ultra-low drag coefficient of 0.23 Cd—more aerodynamic than the Tesla Model X.

• Rear Styling: A full-width taillight echoes the front design, while the dual-tone body and integrated spoiler balance visual width with aerodynamic performance.

Technical Core: 5C Ultra-Fast Charging + End of Range Anxiety

• Power Performance:The dual-motor all-wheel-drive system delivers up to 400 kW, or about 544 horsepower. It accelerates from 0 to 100 km/h in under 4 seconds. Performance rivals that of the Model X Plaid.

• Range & Charging: Equipped with a 102.7 kWh Qilin battery and 800V high-voltage platform, it achieves over 700 km CLTC range. Supports 5C ultra-fast charging, adding 500 km of range in just 12 minutes—30% faster than the XPeng G9.

• Energy Efficiency: Utilizes self-developed silicon carbide modules and an intelligent thermal management system to reach energy consumption as low as 15 kWh/100 km—best in class.

Smart Cabin: All-Scenario Experience for Families

• Interior Layout: Six-seat configuration with independent second-row seats featuring heating, ventilation, and massage functions. The third row can be electrically folded flat, expanding trunk space to 2,100 L—outclassing the five-seat NIO ES7.

• User Interface: Dual 15.7-inch OLED displays + HUD (head-up display), supporting 5G connectivity and gesture control. Rear entertainment screen supports direct connection to Nintendo Switch.

• Autonomous Driving System: Standard with LiDAR and side-view cameras. Covers all scenarios including urban NOA (Navigate on Autopilot) and automated parking. Algorithm iteration speed leads the competition.

Market Positioning: A Precise Strike on Families and Tech Elites

• Target Audience:Over 90% of users are married with children. Their household income exceeds 500,000 RMB per year. Most work in IT or finance. They value spaciousness, comfort, and intelligent experiences.

• Policy Incentives: With over 200 km pure electric range, the i8 qualifies for vehicle purchase tax exemptions, reducing overall cost by 20% compared to gasoline vehicles.

• Competitor Comparison: Against the Model X (starting at 750,000 RMB), the i8 is priced at half while offering superior space and features. Compared to the NIO ES8, the i8 boasts 50% faster charging—ideal for long-distance travel.

Price Forecast and Launch Timeline

• Pricing Range: Estimated between 350,000 RMB (base model) and 450,000 RMB (top trim)—slightly higher than the L8 EREV, but with fully upgraded specifications.

• Launch Schedule: Debut in July, test drives in August, official deliveries starting September. First batch of customers will enjoy free lifetime charging.

• Sales Outlook: Internal target of 10,000 units per month, aiming for 100,000 units sold in 2025 to capture 15% of the premium all-electric SUV market.

Top 5 User Concerns

• Charging Convenience: Li Auto’s ultra-fast charging stations now exceed 1,700 locations, covering 90% of highway service areas and 80% of major urban centers.

• Battery Safety: The Qilin battery has passed nail penetration, compression, and high-temperature tests. Lifetime health monitoring is supported.

• Resale Value: Official buyback program guarantees 70% residual value after 3 years—10 percentage points higher than NIO or XPeng.

• After-Sales Service: 233 service centers nationwide provide free home maintenance. First owners enjoy lifetime warranty.

• Smart System Upgrades: Supports OTA updates, with new autonomous driving features released quarterly.

The launch of the Li Auto i8 is not only a showcase of technological strength, but also a deep understanding of family travel needs. From 5C ultra-fast charging to spacious six-seat comfort, the Li Auto i8 covers every aspect of daily use. It features a smart cabin and advanced driver-assistance systems. Each function is designed to solve real user pain points. Facing strong competition from Tesla and NIO, can the i8 set a new benchmark for all-electric SUVs in the 350,000 RMB segment?