GNEE GROUP

The Mazda EZ-60 has successfully expanded its user base, with the average age of buyers dropping to 25–30 years old. Nearly 80% of buyers are new, younger customers, completely breaking away from the brand’s traditional user structure, which had long relied on long-time fans.

The vehicle has ranked first among joint-venture new energy midsize SUVs for two consecutive months, and its current delivery momentum remains strong.

The EZ-60 fully embodies Mazda’s core communication language with consumers and upholds the brand’s DNA, which can be summarized in three key experiences: love at first sight, driving pleasure, and a desire to keep it forever.

Love at first sight: Featuring a design entirely created by Mazda, it continues the brand’s family design language for the new energy era, with the iconic “Wings of the Logo” standing out distinctly. It also introduces air vents typically found in million-yuan sports cars into a 150,000-yuan-class vehicle, paired with new color options—Nebula Purple and Sky Blue—creating a visually stunning effect. The vehicle has won the Muse Design Award Platinum Prize, Best Design Award, as well as the Top Ten Body and Best Materials awards. Developed to meet both Chinese and European standards, its quality has received authoritative recognition.

Driving Pleasure: Staying true to Mazda’s core philosophy, the EZ-60 delivers the brand’s signature “Human-Machine Unity” driving experience, maintaining its traditional strengths in handling and dynamic performance.

Irresistible: The intelligent cockpit meets industry-leading standards, featuring a 4-nanometer automotive-grade chip, a 26.45-inch display, and dual AI systems from Doubao and iFlytek, fully addressing users’ expectations for a smart cabin.

Compared to previous Mazda models, the user demographic has shifted significantly since the launch of the EZ-60: the core target audience has moved downward to the 25–30 age group, and the proportion of new customers has increased substantially. Nearly 80% are young users experiencing Mazda for the first time, marking the model’s true breakthrough into new market segments.

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